5. Frette

Overview

Frette is an iconic Italian luxury brand widely used in 5-star hotels, private villas, and high-end spas worldwide. Their Hotel Classic bathrobe is designed to deliver a refined, indulgent indoor experience, prioritizing comfort, absorbency, and craftsmanship.

Pros

• Exceptional cotton quality, soft and durable

• High absorbency, ideal for spa and bathroom use

• Elegant, understated design trusted by luxury hotels

• Strong heritage and credibility in hospitality luxury

• Excellent long-term durability

Cons

• Designed for indoor use only (not beach-friendly)

• Heavier fabric, less suitable for travel

• Premium price point with limited design variation

• Minimal lifestyle or fashion element